Benelli Chooses New PR Firm

Benelli USA has brought along four of it's brands - Franchi, Stoeger, A. Uberti and Stoeger Airguns to be represented by Blue Heron Communications. The PR firm will be assisting each brand with their PR tasks.

Five iconic brands in the firearm industry - Benelli™, Franchi™, Stoeger™, A. Uberti™ and Stoeger Airguns™ - are set to receive public relations services and representation by Blue Heron Communications.

Following an intensive search, parent company Benelli USA selected Blue Heron as its PR agency of record. Blue Heron will assist each brand with media relations, news, content, promotions, events and more.

"We look forward to this new partnership and all that it offers for strengthening our visibility in the marketplace," said Tom Kaleta, vice president of marketing for Benelli USA. "Blue Heron brings passion, creativity, experience and a track record of proven success - a perfect fit for our company goals."

Blue Heron President Gary Giudice said, "We couldn't be more thrilled - the Benelli USA family of brands includes some of the most recognizable names in firearms. These are products that help hunters and shooters enjoy the outdoors, compete at the range and make great memories. It's extremely gratifying for us to become part of those traditions."

Based in Oklahoma with satellite offices in Los Angeles and Montana, Blue Heron has served hunting, shooting, fishing, boating, conservation, outdoors, tactical, law enforcement and related clients for nearly 30 years. Active clients include Smith & Wesson, Thompson/Center, BLACKHAWK!, Boone and Crockett Club, DSC, Berkley, Abu Garcia, Ranger Boats, National Hunting and Fishing Day and many others.