Hovey Does Guerrilla Marketing in China
I was invited as a guest of the Peoples Government of Henan Province, to be a deligate and I thought to speak at the 3rd World Emerging Industries Summit that was held in Zhengzhou April 20-23. Although I had prepared a presentation and poster on "Finding the Creatives in Your Corporation or Country," when I arrived I found that I was not on the speakers' list. I also discovered that I was not the only one who had likewise prepared materials for presentation; but was not to speak.
Those who know me are aware that I often take an unusual approach to my writing assignmens and speaking gigs. I had peviously decided to appear at the event in a cooking smock to illustrate that the "Creatives" that I was talking about could look quite different from the mijority populaton. Even through I did not speak, I wore my cooking outfit to the event, and, outside of high party officals, was the most photographed deligate there. Concurrent wth this event, the 9th China (Henan) International Investment and Trade Fair was held in the same exhibiton hall. This I also attended and was treated like a visitng VIP, which my conventon badge said I was.
No stranger to Guerrilla Marketing techniques, I gave my presentatin to smaller groups at he Hotel Bar and made a further impression by serving Chinese White Spirits to others of the deligates. This is a vile, disgusting, terrible 100 or 150 proof distilled product that is made with great care in China, and has my vote, affirmed by about 80 others who have tasted a drop or two from the same bottle, as the worst tasting distlled spirt ever made. It takes remarkable skill to make 100 proof alcohol taste this bad. The Chinese use this as part of their busness strategy and serve tosts, as is common in Russia and Japan, to visting businssmen and diplomats to get them in a more agreeable frame of mind when doing a busness deal. In prepratioln for my serving hotel guests terrible stuff from a strange bottle, I had previously done a video with the hotel kitchen staff on how they made food for their very different guests, in that they offered at each meal Chinese, European, Japanese and American-style selctions includng that major food group, Pizza, which they made fresh in their kitchen.
Having laid the groundwork, I was allowed to freely serve these Spirits to the badge-displaying deligates while describing it as having a strong taste of bamboo and of the finest maching oil used for drilling high-strength steels tha had been allowed to age fo six months in a zinc-lined vat filld with used Desil engines and carefully filted to yield the crystal-clear deeply aromatic product that they consumed. None of those who tried it disagreed with my assesment of this product's taste.
This event cemented then idea among those I met that I has an honest guy who told things just as they were, had some fun doing it and might be an appropriate person to someday do a deal with. An immediate result was that I was invited to speak on a topic of my own choosing at a Forum on Sustanble Cities to be held in Vienna in October 22 nd 23 as an all-expense paid guest, and I am now booking paid speaking appearences elswhere in Europe around those dates using the contacts that I developed.
You can see and hear my presentation on "Finding Creatives" and how the successful discovery and culture of these indviduals can bring more national wealth than a new gold mine or oil field at far less environmental and capital costs by looking on YouTube. A Google of "Hovey Creatives" will bring it up. Other vides from the trip incude, "The Terrors of Chinese White Spirits for Visitng Busnessmen and Diplomats," Dinosaur Eggs for Breakfast," "Miltinational Cooking at the Zhengzhou Marriott" and "Guerrilla Marketing for a Stranger in a Strange Land." Other related videos wll follow in coming months as they and individua business ideas are developed. Thse wll include ventures in book publishing, knife making and developing new muzzleloading guns.