Cabela’s Named Associate Sponsor of Great American Outdoor Show

Great American Outdoor ShowCabela's, the world's foremost outfitter, is helping to support the Great American Outdoor Show by being an Associate Sponsor. The Great American Outdoor Show is a nine day event celebrating hunting, fishing and outdoor traditions that are treasured by millions of Americans and their families. The show is held February 1 - 9 in Harrisburg, PA.

The National Rifle Association is proud to announce that Cabela’s will be Associate Sponsor of the Great American Outdoor Show, the largest sports and outdoor show in the country. The Great American Outdoor Show will be held February 1-9, 2014 at the Pennsylvania Farm Show Complex in Harrisburg, PA.

“The National Rifle Association is proud to partner with Cabela’s in bringing the Great American Outdoor Show to outdoor enthusiasts across the country,” said Kyle Weaver, Executive Director of NRA General Operations. “We look forward to strengthening the bond we share in our rich hunting, fishing, and outdoor traditions.”

“We are excited to see the National Rifle Association at the forefront of a marquee event promoting hunting, fishing and the shooting sports,” said Tommy Millner, Cabela’s Chief Executive Officer. “Cabela’s and the NRA have a longstanding partnership in preserving and protecting our sporting traditions, and the Great American Outdoor Show aligns with those efforts.”

The Great American Outdoor Show celebrates the outdoor traditions treasured by millions of Americans and their families in a 650,000 square foot exhibit space that will feature nearly 1,100 exhibitors, including shooting manufacturers, outfitters, boats, RVs, hunting and fishing retailers, and much more. This year’s show will expand the presence of firearms, including Modern Sporting Rifles, with the addition of a shooting sports section that will join the traditional hunting, fishing, archery, camping, and boating areas.

Buy tickets and learn more about the Great American Outdoor Show at

About the National Rifle Association
Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. Five million members strong, NRA continues its mission to uphold Second Amendment rights and is the leader in firearm education and training for law-abiding gun owners, law enforcement and the military.

About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".