POMA Webinar Schedule

POMA’s webinar service is focused on journalists and communications and marketing professionals. The service kicked off with the webinar “News Flash – You Need an Online Newsroom” on March 23, 2011.

POMA members enjoy the webinars at no cost. Non-members may attend for a minimal fee of $20 per 30-45 minute webinar or may choose the option of signing up for a subscription bundle, six or more webinars, and pay just $10 per event.

Webinar dates and subjects are will be announced on the website, in POMA Briefs and on POMA’s Facebook, Twitter and LinkedIn pages.

2011 Webinar Schedule

Want to know what bloggers and social media mavens are talking about? Want to search social media for mentions of your company or a list of specific keywords? Wonder what bloggers are saying about hunting, fishing or the shooting sports? Then learn more about POMA’s Social Media Monitor Service.

May: Getting the Most out of Your POMA Membership. Twelve tips from new and veteran members on how they use POMA to make more money.

June: What You Need to Know About the E-Book Revolution: 2011 POMA Annual Business Conference presenter Len Edgerly will give an overview of how to format your book or article for Kindle and other e-readers and how you can connect with new readers through the rapidly growing market for e-books.

July: Posting News to the POMA Website: (Members Only) Sure, you send press releases to everyone in the outdoor industry, but if recipients aren’t e-mail focused that day or are in the field, your message may be missed. Back up your marketing efforts by posting news and releases through the POMA website.

July: Social Media Monitoring Searches: Want to know what bloggers are a talking about regarding the outdoors, industry issues or your products? Want to see data about who's blogging about you or talking about you on FaceBook or Twitter? Then join this seminar to learn about POMA Social Media Monitoring Service. POMA can show you who's talking and what they're saying.

August: So You Want to Become an Outdoor Broadcaster, Videographer or Writer. (POMA<35) Veteran industry journalists tell you how to get started and what it takes to become successful.

September: Monetize Your Blog. Three panelists will share tips on how to monetize a blog. They’ll touch on everything from honing blog focus to entice advertisers, to growing readership, selling products to readers and much more.

October: Connecting with the Media. If you expect membership in an organization like POMA, or exhibiting at a major trade show or an online newsroom to be the magic potions that generate ink for your company, forget it. Hard-core journalists will tell you what it takes to get their attention, work with them on projects and see resulting coverage.

November: Effectively Working Trade Shows. Along with the New Year comes the blistering outdoor-industry trade show season. During this webinar, veteran journalists will share their work plans for success. They’ll discuss advance planning, time management, splitting up the load, working with interns/apprentices, finding stories others won’t and more.

December: Damn Finances. What freelancers/independent contractors can do now to make tax time more manageable and less, well, taxing.

Have a great webinar idea? E-mail your suggestion to headquarters:

lldovey@professionaloutdoormedia.org or
smoore@professionaloutdoormedia.org