Gurus to Help Your Business Prosper

With over 20 years of PR and communications experience, Burke, senior vice president with Burrells Luce, has evolved as a valued media resource and has executed successful programs in traditional and word-of-mouth media. Burke, a highly rated speaker, often presents about best practices in PR, holistic measurement, media relations and social media initiatives. She advocates integration of all media into successful PR campaigns. Her commentaries and interviews appear in numerous PR print and Web outlets.
 

Tony Bynum
Outdoor Photo Studio Gear and Lightbox for Your Photo Business

Bynum is a full-time freelance outdoor commercial, wildlife, and nature photographer from Montana. He produces cover-quality images for the outdoor editorial and commercial product industry. His images have appeared on the covers of many major hunting and traditional outdoor recreation-focused magazines. He also owns and operates Glacier Impressions Gallery. In 2010, he was selected to produce commercial advertising images for the State Of Montana’s Office of Tourism.
 

Len Edgerly, a graduate of Harvard College and the Harvard Business School has worked as a business journalist at The Providence (R.I.) Journal-Bulletin, editor of an energy magazine in Casper, Wyoming, and an executive at a natural gas company based in Denver. After early retirement, he earned a Masters in Fine Arts in poetry from Bennington College and has served on arts policy boards, including the Western States Arts Federation, the Denver Commission on Cultural Affairs, and the New England Foundation for the Arts.
 

After a 30-year journalism career, Garsten joined Chrysler to launch its industry-exclusive Firehouse blog—aimed at media covering the auto industry and breaking the prevailing “rules” of the blogosphere by requiring registration and acceptance. The Firehouse has won numerous awards. Currently he leads a multi-functional electronic media team that includes social media, broadcasting and multimedia production. Garsten was a founding producer at CNN Headline News and was a producer, correspondent and bureau chief at CNN for 20 years.
 

Jim M. Goldstein is a web marketing consultant, author and professional photographer based in San Francisco, Calif. With 14 years experience developing web marketing strategies for technology companies and creative agencies, Jim consults on App development and Social Media marketing. He also has developed the ePhotobook iPad App series and advises clients in app development strategies. Jim writes regularly on emerging technologies and web marketing best practices, produces the EXIF and Beyond podcasts  and produces social media surveys of behavioral and business trends.
 

Gresham is one of the new breed of communicators and marketers in the outdoor industry - a young gun. He brings insight into new technologies and marketing methods that many folks are just now hearing about. Ryan is an owner of Gun Talk Media and is co-host of the Guns & Gear television show on VERSUS.

 

Tom Gresham
Multi-Media Content Bundles and Marketing Them

Writer, editor, photographer, videographer, television and radio talk show host, Tom has done it all during outdoor communications. Tom has been on the cutting edge of producing and marketing multi-media content bundles. Hook up with his talk show through iTunes, turn on the television to watch a show, browse the Internet for streaming content or read one of the numerous books he's authored. Tom is an owner of Gun Talk Media and the creator and host of Gun Talk Radio, Gun Talk TV, and Guns & Gear TV.
 

Taking pictures is one of the few things that Bill Konway has been doing longer than hunting and fishing. Twenty plus years as a photojournalist in Chicago has honed his natural instincts for a great photograph. Along the way, the taking of pictures at some point evolved into capturing moments, and then feelings, and then glimpses into the soul of his subject’s. Whether it was a person or a place didn’t matter. His uncanny ability to take the viewer with him, as if looking over his shoulder, allows them to experience the smells, the tastes, and the very essence of the location, perhaps even the thoughts that might be running through the subjects mind as the photograph is made.

 

Miller has served at every level of content development. Editor, producer, writer, blogger, photographer, videographer and television host – he’s done it all. He’s currently a VP at North American Media Group. Bill is one of conference attendee's favorite presenters and also serves as POMA's Chairman of the Board.

 

 

 

McDonald is an established technology journalist and Internet marketing expert. Today, he focuses on online learning for the JM Internet Group, where he tracks online tools, and leads webinars for hundreds of people each month. He has his A.B. in Russian Studies/Economics from Harvard University, and his M.A. and Ph.D. from U.C. Berkeley in Political Science/Economics. He has worked at Tech startups in the Bay Area since 1994. 

 

From launching websites for professional athletes and celebrity artists to building the largest online outdoor video network - MyOutdoorTV.com - which was acquired by the Outdoor Channel, Chris Moise works with national companies and agencies in digital content creation, syndication and monetization strategies, search engine marketing, Internet advertising sales, and mobile applications. He also has worked in radio, music, television, and print.

 

Michelle Scheuermann is the Director of Communications at Sportsman Channel, a network dedicated to hunting, shooting and fishing programming. She’s an avid outdoorswoman who loves to run, bike, kayak and compete in races. Among her communication roles, Michelle leads the social media presence for Sportsman Channel. She tweets or blogs to promote the network and the sportsman lifestyle. Michelle has a degree in Agricultural Business Management from University of Wisconsin – River Falls and more recently received her Accreditation in Public Relations from the Public Relations Society of America.
 

As Executive Art Director for the North American Media Group, Inc., a position he has held since 1992, Simpson works on numerous titles, including North American Hunter and North American Fisherman magazines. Prior to coming to NAMG he served as Art Director on nearly fifty other publications since 1978. He attended the College of Visual Arts in Saint Paul, Minn. and completed post-graduate training in photography and photojournalism at the University of Missouri, Columbia.
 

Douglas Spotted Eagle is an audio and video pro. As a videographer, he’s shot, edited, or produced media that found its way into 12 Emmy-nominated productions. He’s also won film festival awards for recent documentary projects. Spotted Eagle began streaming and uploading video in 1997, as soon as codecs became available to users and artists.

 

 

Sullivan is vice president of media research for Cision North America and a self-proclaimed social media metrics nerd. Heidi was formerly an editorial manager for a firm that produced regional business magazines, an account executive at a PR agency and an editor and media researcher for a major newswire service. She is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks on best practices in social media, public relations and the changing media landscape.