POMA Biz Tips

POMA's Biz Tips are focused on helping members improve skills and knowledge. Many tips offer links to information, how-to pieces and articles posted by experts worldwide. Others are tips posted by POMA members.

From techy info on new media and products, to basic reminders on how we can hone our skills, POMA's Biz Tips will help you increase your businesses bottom line.

4 days 6 hours ago
Last week the New York Times revealed information suggesting that one vendor is literally buying 5-star reviews on Amazon.com. With customers relying more on star ratings and customer reviews than vendor marketing hype, this revelation poses a problem for consumers.
4 days 12 hours ago
Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you free stuff?) Klout's Garth Holsinger gives us the inside line.
5 days 8 hours ago
Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you.
5 days 9 hours ago
Apple’s has launched a new ebook creation tool, iBooks Author. It is a Mac-only software application for creating media-rich, interactive books for the iPad. This new app was launched by Apple’s Phil Schiller at a special event in New York’s Guggenheim Museum on Thursday 19th January. Apple also announced the release of iBooks 2, an update to...
6 days 4 hours ago
Where their are words, there are mistakes. Just review the words hear, in this paragraph. Its amazing what spell checkers miss. Missing works, spelling an more. Wow - what a mess. Here's an imformative piece on 10 things spell checkers mess.
1 week 7 hours ago
Google love is crucial to generating successful Internet content and blogs that generate income. Google loves means doing what's necessary for Google to find the content. For that to happen, you must give Google what it wants. If you aren't keyword conscious, linking properly, adding descriptions to pages and images, and more, you'll never be...
1 week 1 day ago
After a very successful HubSpot Twitter chat about business blogging and content creation, one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a...
1 week 1 day ago
Demotix might just have created a new revenue model for editorial photographers and aspiring photojournalists. The crowd-sourced news agency, which has licensed images to publications and outlets including the New York Times, the Wall Street Journal, Time Magazine and the BBC, is to begin paying contributors a share of its advertising revenue.
1 week 2 days ago
Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect.
1 week 4 days ago
You probably already heard about SOPA/PIPA and the whole debate around it, right? Last Wednesday it was a really interesting day on the Internet, probably representing the biggest online activism movement ever, with all major online companies and websites protesting against the bills.