POMA Biz Tips

POMA's Biz Tips are focused on helping members improve skills and knowledge. Many tips offer links to information, how-to pieces and articles posted by experts worldwide. Others are tips posted by POMA members.

From techy info on new media and products, to basic reminders on how we can hone our skills, POMA's Biz Tips will help you increase your businesses bottom line.

Write How You Write, Not How You Speak
3 days 5 hours ago
Recently, I wrote about word patronage, the often-unnecessary inclusion of self-referential expressions as “as you will”
Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio
3 days 6 hours ago
You need a polished professional bio to make the right impression. A few key mistakes can turn your bio from polished to tarnished. Learn the 9 most common mistakes that are made when writing a professional bio, and how to avoid them.
How Savvy Marketers Harness Social Data for Product Development
3 days 6 hours ago
You should be using social media to help with decisions about product development. Consumers are talking about products – both the good and the bad – on social media. Be one of the forward-thinkers and use their feedback to your advantage.
6 Data-Backed Tips for Getting More Retweets
3 days 7 hours ago
If you use Twitter as a marketing tool, you want to do everything possible to get your tweets retweeted. These six easy steps can get you started toward a better Twitter marketing plan.
Five Simple Ways to Add Value to Your Content
1 week 5 hours ago
In today's world of digital media, you need to make sure that your content is delivering what your readers need and want. Here are some great tips on how to add value to your content.
13 Sloppy Mistakes You're Making With Your Calls-to-Action
1 week 6 hours ago
We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. But no matter how many landing pages you have and how well-optimized they are, no one will get to see them if you haven't mastered the art and science of creating killer calls-to-action.
How to Recruit & Evaluate Rockstar Marketing Interns
1 week 2 days ago
Interns are good for more than just coffee runs. They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps, be...
Publishers, Websites and Mobile Apps
1 week 2 days ago
Will apps continue to remain straing in the future, or will the good old World Wide Web prevail as the ultimate content providing platform? Daniel Scocco of DailyBlogTips shares his opinion.
5 Essential iOS Apps for Photographers
1 week 2 days ago
My friends call me a camera snob because I prefer digital SLRs and typically turn my nose up at camera phones. But lately, I've fallen in love with my iPhone's camera; more and more, I find myself snapping photos with my phone.
What You Need to Know About Hiring Independent Contractors
1 week 2 days ago
Many businesses are hiring help as Independent Contractors, rather than employees. However, if certain IRS conditions prove the person should be classified as an employee, rather than a contractor, and the violation is found, you could be facing big trouble. LegalZoom provides some great tips and resources to help you make the right classification...