Hobie has been a POMA Corporate Partner since last summer (2009). Quite honestly, when we first joined, I was not sure how it would work out for a fishing-oriented company like Hobie, but thought that it would be worthwhile to try. Have I ever been pleasantly surprised!
For starters, staff is easy to communicate with and is diligent with follow-up. We all know how important that is. POMA listens to its Corporate Partners. The frequent correspondence with members is useful without being frivolous.
When there was an issue with the expense of the conference for things that Hobie and other supporting members would not be taking advantage of, POMA found a way to work with Corporate Partners and restructure the fees so that they worked well for everyone involved.
As important, we really appreciate the fact that your 2010 summer conference will have water access so that we, along with other "water" products, will have the opportunity to showcase our boats in their own environment. No matter how much we say about our product, there is absolutely nothing like actually letting writers try for themselves.
The most important benefit, though, for Hobie has been the quality of writers that belong to the group. We met some of them at last summer's conference, others via email correspondence, and now look forward to meeting even more at the 2010 conference. The bottom line for all Corporate Partners is "ink" and I think that POMA will prove to be a very valuable conduit to help us do this. The responsibility for exciting members about our product, following up etc. is totally on our shoulders, but POMA gives up the platform.
Thanks for your efforts and I look forward to continuing Hobie's involvement.