Web Testimonials and Why They’re Important

Testimonials can have a positive or negative effect on today’s consumer, playing a big role in purchasing decisions. Whether or not a company has positive testimonials on their website can have a major impact on how likely a new customer is to purchase something. There are many reasons to have testimonials on your website and... Read More


Top Marketing Challenges for Marketers

Marketers face different challenges, depending on the expected outcome of their campaign. While the goals of marketing are generally similar, the challenges can be as varied as finding the right technology to hiring the right people. These are the top 8 challenges that marketers currently face in today’s day and age, and some tips on... Read More


Five Essential Photography Tips

There is no shortage of tips on how to improve photography skills. Most photographers have a handful of essential tips that they rely on to take great shots. Here are one photographer’s top five tips that just may become some of your favorites, too. Richard Messenger, writer for Digital Photography School, shares five essential photography... Read More


Questions to Ask When Designing an App

There are thousands of mobile apps available for basically anything that you can think of. Many companies are jumping on the app bandwagon in order to give their customers mobile access no matter where they are. Asking these essential questions when in the design stages of a mobile app will help you create the best... Read More


Clean Your Cameras Sensor in Three Steps

It happens to almost everyone at some point. That annoying moment when you go to take a picture and see dust and dirt on the sensor. The odds of a dirty sensor increase for outdoor photographers who often change lenses in the field. Even if you don’t notice it, it may be there waiting to... Read More


Transform Blog Posts to Video Content

Video content has made its appearance and has changed the marketing game. The normal channels for video are usually Facebook, YouTube and Instagram. But, can video work with, and draw visitors to, a blog? HubSpot did an experiment to see just how well it would work, and you might be surprised by the outcome. Sophia... Read More


Automation Tools for Social Media

Boosting social media metrics is a main goal for social media managers. However, it’s not the only thing that they need to focus on. The timing of posts is also critical to reach your biggest influencers and ensure re-tweets and shares. Take advantage of social media automation tools to help you post at just the... Read More


Ensure Small Business Growth

Running a small business can certainly be challenging. Growth is critical to small business success. One important part of growth and success is to specialize in one area to start. Taking some additional steps to build an effective framework will help ensure your small business is prepared to grow and be successful. Paul Gilbert, writer... Read More


Try Time Blocking to Replace To-Do Lists

To-do lists aren’t always a freelance writer’s friend. Not finishing everything on the list can lead to all-nighters and being under stress to meet deadlines. Time blocking can be a much more effective time management tool. Knowing what you need to do, and how long it will take to do it, enables you to create... Read More


Develop an Effective Content Strategy

Content is so much more than words on paper or a screen. It’s how your readers and followers get to know you and build relationships. When you produce consistently good, helpful content you build trust with your audience and they learn that you, and your brand, are a dependable source they can count on. Creating... Read More