Things to Monitor on a Website Every Month

Most people think that setting up a new website means that after the launch it’s completely autonomous. It will just do its thing and, other than content updates, won’t need much attention from you, right? Wrong. Even after grueling hours of choosing the design, creating content and arranging the page layouts, there is still constant... Read More

How to Know Customers in the Digital Age

Knowing your customers is crucial for successful marketing and customer service. However, thanks to the internet and the digital age taking the place of face-to-face interaction, it can be more difficult to get to know your customers on a personal level. Fortunately, there is one key item that will help you get to know your... Read More

Online Networking Tips for Beginner Freelance Writers

Starting out as a freelance writer can be difficult, especially for those who don’t have previous connections in the freelance writing industry. Networking is key to growing your career, but how do you even start? Online networking can really pay off if you do it right. Knowing how, and where, to seek out the right... Read More

How to Measure the Effectiveness of a Content Marketing Strategy

Online marketing requires a strong strategy for it to be effective. Part of that strategy involves measuring the results it’s producing. Know the key metrics to monitor and make sure your strategy is yielding the results you want. Mark Walker-Ford, writer for Social Media Today, shares how to measure content marketing strategy effectiveness. 10 Ways... Read More

Use Photos to Improve Online Presence

Everyone knows that a picture is worth a thousand words. This especially holds true when it comes to photos used in your online presence. The great news is that you don’t need to be a professional photographer to use images effectively. Using these tips can help you pick the very best images to improve your... Read More

5 Essential Camera Settings for New Photographers

Today’s cameras, including entry-level models, offer a multitude of settings and features. Trying to learn them all and what they’re used for can be overwhelming. These are five main camera settings that every new photographer should know. Will Nicholls, writer for Digital Photography School, shares five main settings for beginner photographers. 5 Camera Settings Every... Read More

The Ultimate Guide to Customer Loyalty

Customer loyalty is a very important focus for businesses. Not only is it more cost effective to keep the customer you already have, but customer loyalty programs often pay for themselves since existing customers generally buy more. This guide to building customer loyalty helps you see what it is and why it’s important, as well... Read More

The Best Tweaks in Windows 10

Windows 10 has been out for some time now, but thanks to twice a year updates, it’s always evolving. The good news about the updates is it comes with new tweaks and tricks to learn but the bad news is it may be difficult to decide which ones are the right ones. These are some... Read More

Bad Online Habits that Hinder Productivity

Being busy all day doesn’t necessarily mean being productive. One main reason for this could be that you’re not really 100% focused on the task at hand when you go online. Others, including email distraction, can also play a part in lack of productivity. Analyzing bad habits and learning to optimize your time can help... Read More

Four Automation Marketing Tools to Know

Thanks to the ever-growing world of marketing, the number of automation tools to make it easier is also growing. With so many options available, it is important to be sure to select the one that fits your needs. This comparison of four of the best marketing automation tools may help you with that choice. Lilach... Read More