Social Media Trends for 2018

It’s a new year and for many marketers that means planning a social media strategy. As usual, with a new year comes new marketing trends to try to keep up with. Having a solid strategy that can be flexible based on new social media trends is important for a successful plan. Here are six social... Read More


Avoid Photography Burnout

Both professional and hobbyist photographers alike share one thing – a passion for capturing great images. Unfortunately, though, the stress of deadlines or projects that seem overwhelming can cause you to feel like walking away from photography altogether. Taking a few easy steps, and setting some boundaries for yourself, can help you avoid the stress... Read More


Increase Google Rankings Using Simple SEO Tips

SEO is still a very important part in getting great Google results. No matter how good your website looks or how much great content you have, unless you follow SEO guidelines for high Google rankings, there’s a chance no one could see it. You can tweak your content to increase your Google rankings and get... Read More


Recover When Content Falls Flat

Online content marketing is a great tool to generate leads. Posting quality content consistently can really improve your audience reach. However, sometimes you may just have a post that just doesn’t perform the way it should. Fear not, there are some things you can try to boost content that falls flat. Aaron Agius, writer for... Read More


Personal Brands can Affect Job Prospects

Whether they realize it or not, everyone is building their personal brand. How you present yourself on social media, and when interacting with the people around you definitely influences how people see you, your reputation….your brand. It’s never a bad idea to step back and take a look at your brand to see how others... Read More


Creating Blog Posts that Rank Well

When blogging, the main goal is usually to get people to notice and read blog posts. Most people assume that you just publish your post, and that’s all there is to it. However, there are some key factors that can determine how well a blog post will rank, and that determines how many people may... Read More


Maximize Business Presence on Instagram

Instagram is the fastest growing social media platform and has gone way beyond posting food images. Of course, the natural progression is for businesses to use it for social media marketing. That means increased competition for interest and attention. Maximize your use of Instagram to make the most of this popular social media tool. Andrew Hutchinson, writer... Read More


Easy Exercises to Reboot Photography Creativity

Even the best photographers can find themselves facing a creative slump. The busyness of everyday life can certainly make it tough to spend time trying to find a way out of that slump. But don’t worry, there is good news. These fifteen-minute exercises can help you push the reset button on your creativity. Stacey Hill, writer... Read More


Avoid a Winter Weather Writing Funk

Shorter days, colder weather and oftentimes general dreariness can make winter a tough time for writers. Add these factors to the first few days after the holiday hustle and bustle, and it can really be hard to keep producing content. The good news is that most of the time a few simple shake ups in... Read More


Five Photography Investments for 2018

One of the great things about the new year is it brings a time of hope and a clean slate to look forward to. It can also be a great time to set new photography goals and invest in them. Here are five great tips to increase your creativity and craft over the next year.... Read More