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POMA is Working for its Members
Let POMA Work for You
Hobie has been a POMA Corporate Partner since last summer (2009). Quite honestly, when we first joined, I was not sure how it would work out for a fishing-oriented company like Hobie, but thought that it would be worthwhile to try. Have I ever been pleasantly surprised!
For starters, staff is easy to communicate with and is diligent with follow-up. We all know how important that is. POMA listens to its Corporate Partners. The frequent correspondence with members is useful without being frivolous.
When there was an issue with the expense of the conference for things that Hobie and other supporting members would not be taking advantage of, POMA found a way to work with Corporate Partners and restructure the fees so that they worked well for everyone involved.
As important, we really appreciate the fact that your 2010 summer conference will have water access so that we, along with other "water" products, will have the opportunity to showcase our boats in their own environment. No matter how much we say about our product, there is absolutely nothing like actually letting writers try for themselves.
The most important benefit, though, for Hobie has been the quality of writers that belong to the group. We met some of them at last summer's conference, others via email correspondence, and now look forward to meeting even more at the 2010 conference. The bottom line for all Corporate Partners is "ink" and I think that POMA will prove to be a very valuable conduit to help us do this. The responsibility for exciting members about our product, following up etc. is totally on our shoulders, but POMA gives up the platform.
Thanks for your efforts and I look forward to continuing Hobie's involvement.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ingrid Niehaus
Hobie PR Director
Hobie PR Director
How to Apply for POMA Membership
Professional Outdoor Media Association (POMA) Mission: To foster excellence in communications at all levels, help members build their businesses, connect media and industry, promote fair and honest communication of the traditional outdoor sports and conservation stories, and mentor the next generation of traditional outdoor sports communicators.
Review POMA membership benefits
Applicants for membership in the Professional Outdoor Media Association select a classification of membership and must meet specific criteria to qualify for the membership selected.
Applicants may qualify as:
- Voting Media - Annual Dues $200
- Associate Media - Annual Dues $200
- Public Agency Media - Annual Dues $200
- Retired Media - Annual Dues $100
- Student - Annual Dues $50
- Corporate Partner - Annual Dues $500
- Corporate Partner Media Outlet Member (CPMOM) - Annual Dues $500
- Corporate Partner Media Outlet Member (CPMOM) Media Staff Member - Annual Dues $50
- Associate Industry Professional - Annual Dues $200
Dues are for the period of Jan. 1 - Dec. 31 each year. Dues are prorated quarterly.
All applications require approval by the Membership Screening Committee and Board of Directors.
1. Review Membership Classes - explanation of each class listed above
2. Review Media Criteria or Corporate Criteria - explanation of what is required to qualify
3. Apply for membership - complete the application
ATTENTION PUBLIC RELATIONS AGENCies
Every company joining as a CP must fill out an application. When applying for different companies, a unique username and e-mail address is required for each company, even if the same person is the PR rep for each company. If necessary, consider setting up e-mail accounts through Gmail or Yahoo before applying.
Example: John Smith is the rep for four companies. He uses different usernames, such as JSCompanyName, using his initials with each company name. Then he sets up e-mail accounts the same way JSCompanyName@gmail.com. He then sets the e-mails for each (free) account to forward all e-mails to his primary e-mail address.
Applicants agree to abide by and support POMA's Mission statement, irrevocable charter & bylaws
An applicant’s signature signifies agreement to and support of the Mission Statement, Irrevocable Charter, Bylaws and other principles and goals of POMA.
assistance with the application process
If you need assistance with the application process or have questions, contact POMA Membership Director Shelly Moore at smoore@professionaloutdoormedia.org or call 814-254-4719.
CANCELLATION
As is the case with most all membership organizations, membership fees/dues are non refundable.