“POMA’s 2014 conference program is focused on today, tomorrow and helping communicators keep step with technology, trends and important business-building techniques,” said Kevin Tate, POMA chairman o

“POMA’s 2014 conference program is focused on today, tomorrow and helping communicators keep step with technology, trends and important business-building techniques,” said Kevin Tate, POMA chairman of the board and head of the 2014 conference program.

“How communicators think, adjust and adapt to the changing environment, incorporate multi-media technologies and understand their markets and audiences directly impacts their success. To keep POMA members on the cutting edge, we’ve assembled a bevy of top-notch business, communications and media and technology gurus to help conference attendees stay ahead of the curve and the competition.

“Whether you’re a member of the outdoor media or you’re a corporate communications specialist, the POMA conference is the must-attend event of the year.”


2014 Conference session descriptions       



Public Speaking
Without Anxiety
Coping With Change Developing Your
On-Camera Presence
Slow Down to Go Fast
Use Your Brain to Win Expose Yourself to
Grow Your Business
Changing Landscape of Television & Film Mounted Action-Camera Tips
SEO Tips and Tactics Treat Your Biz
Like a Big Brand
Make Your Biz Mobile Shoot Images
Like a Pro
Communicating Hunting
in the 21st Century
Addressing the Female Audience and Portraying Female Hunters Utilizing Credible Data
in Your Content

Digital Asset Management (Photo/Video) 101 & 201

Overview of
Adobe Cloud
Video Editing
101 & 201
Realities of Selling
Images Today
Writing Style,
Does It Matter?
Selling Content in the Changing Editorial World Create Video Summaries of
Your Written Content
Register for POMA Conference Knoxville, Tenn.




Public Speaking Without Fear And Anxiety David Oakes

The higher up you move in your career, the more you’ll be expected to communicate your ideas clearly and powerfully before groups.

From saying a few words before a meeting to making a formal presentation to the board, you need a winning speaking style to convey you’re in charge, credible and confident.

What if – today – you were asked to speak before a group of employees, colleagues, management, clients, higher-ups or the public?

A few rare people would jump on the opportunity to stand before the podium and win over their audience with a perfectly crafted and delivered presentation.

But chances are, you’re like the rest of us … the vast majority of business people who would avoid taking the floor at all costs because they feel anxious, unprepared or unsure of what to say or exactly how to say it.

Here’s What You’ll Learn

  1. 3 elements of a great presentation
  2. 3 types of speeches and how to excel at each
  3. “Picture the audience naked” and other bad advice that should be forgotten
  4. Proven tips for calming your nerves – on the spot 
  5. A step-by-step process for quickly structuring a solid speech
  6. The best way to rehearse before the big day
  7. Introducing yourself – three great tips
  8. How to conclude your presentation in a memorable, positive way

Coping With ChangeDavid Oakes

In the vastly changing world of communications, change is imperative to survival. Yet, many resist the process, then wonder why they’re no longer relevant. People can change when and only when they change their mind. However, most people are naive about change. Initiating change at work or in your personal life takes focus and initiative. The one thing about change that is undeniable is that things will always change. No matter how good someone is today, if they are the same one year from now they will be behind in the business world. This topic helps to reveal ways to adapt.

What You Will Learn

1. Understanding global change
2. Learning how people respond to change
3. Understanding the resistance to change
4. The 20/350/30 Rule
5. Identifying the three steps in the change process
6. Breaking and making habits
7. The characteristics of personal hardiness


Developing Your on-Camera Presence – DAVID OAKES

Multimedia communication is no longer a trend, it’s a necessity in every business today. Communicators, business executives, PR representatives and salespeople must be able to stand in front of a camera and tell a story, teach and share information.

If you’re camera shy, don’t know how to collect thoughts, execute a message in a few sound bites, and react on the spur of the moment, you’ll lose ground to competitors who can do it all. During this session, you’ll learn how to develop your personal on-camera style and presence.


Slow Down to Go FastHolly Green

You will learn

  • How our brains are sometimes out to get us
  • How to slow down to go fast
  • What to slow down on so you don’t get left behind
  • How to use your brain to get it right the first time
  • How to update our brains periodically so we keep up more effectively

You will get several techniques you can put into practice immediately so that you are clear on the race you are running and you are running in the right direction.


Using Your Brain to WinHolly Green

Leveraging neuroscience, this session enables participants to

  • Stop making stuff up
  • Avoid getting blinded by your own data
  • Get and stay clear on winning
  • Use your brain every day

Key techniques explored:

  • Our brains – how & why we think and behave the way we do
  • Balancing the big picture & the details – seeing beyond what we normally see
  • Focusing on a target – getting to where we want to go
  • Challenging assumptions – uncovering & changing the ‘rules’


Exposing Yourself to grow your business (legally & appropriately of course)Holly Green

Approaches to influencing others, and establishing and maintaining credibility have changed dramatically due to the pace of change we are faced with in today’s world. This session uses principles of neuroscience to

  • Help you better understand why and how we (and others) think and behave the way we do at work
  • Teach you how you can make your thinking more visible
  • Show you how you can better understand multiple perspectives
  • Learn how to effectively test your conclusions and assumptions


The Changing Landscape of Television and FilmTodd Sheridan

Sheridan will discuss emerging technologies that are changing the landscape of film & television.  From high definition action cameras mounted to firearms, bows, vehicles, bodies, and even animals, to the exciting new medium of low altitude remote control cinematography, Todd will present a variety of techniques and tools being adopted by today’s producers to create unique shots that were impossible just a few years ago.


Mounted Action-Camera Videography TipsTodd Sheridan

Ten tips to garnering great mounted action-camera (GoPro-type camera) videos (for on-the-ground users).

Expand your multi-media capabilities to stay in sync with where media and story telling is going. Enhance all of your outdoor-related content with action.


SEO Techniques that Will Work ForeverTim Wagner

To paraphrase Mark Twain, the rumors of Search Engine Optimization’s (SEO) death have been greatly exaggerated. Tim will teach you that SEO shouldn’t be thought of as a way to “trick” search engines into ranking your site higher.

Tim will show you some foundational rules for making your site a good site, and then creating good content and marketing your information is what will get you more visitors, more attention, and ultimately earn more revenue for you.


Treat Your Media Business like a Big BrandTim Wagner

Big brands don’t have anything you don’t have … except more money. But, you have access to the same social media platforms, the same Internet, and you can emulate their strategies.

Tim will give you tips and tactics that you can do yourself to promote your website and services or products. He will give you guidelines about how much of your time and money you should reinvest in promoting your business.


 Mobile is the Wave of the Future Now!Tim Wagner

If your website is not designed to look good on smartphones and tablets, you’re already behind. Ninety-one percent of adults – globally – use mobile phones, and 50-percent of mobile phone users use their phones as their primary access point to the Internet. You’re losing up to half of your potential audience if they have a bad mobile experience on your website.

Tim will talk about responsive design and other tactics to make sure you’ll look good on the small screens.



Shoot Photos Like a ProTim Flanigan


This digital photography session is designed to enable photographers of any skill level to capture top-quality outdoor-related images. Participants will learn the basics of making impressive images that communicate the photographer’s vision and please the eye.

In this session, Flanigan will focus on

  1. Image visualization
  2. Recognizing proper photo light and making proper exposure and avoiding the camera’s auto and program modes
  3. Easily remembered, common sense guidelines for intuitively selecting the proper camera settings to capture photographer’s visualization

Attendees also receive two photo tip documents for ready reference of all of the session’s subject matter.


Communicating Hunting in the 21st Century Through Effective Communications mark damian duda and dr. mary zeiss stange

In this time of greater sensitivity to firearms and hunting, communicators are faced with the need to get into the heads of those who don’t hunt and understand their concerns. Mark Damian Duda, executive director of Responsive Management, and author and educator Dr. Mary Stange will help us do that.

They’ll also teach us how to better communicate the economic, ecological, environmental, and social values of hunting in ways that will strengthen support for this tradition. The seminar will showcase how you can develop effective messages and themes that will resonate with those who don’t hunt as well as those who do. In addition, the seminar will examine communicating with specific target audiences such as women, minorities, youth and environmentalists.


Addressing the Female Voice to Broaden Our Reach and Portraying the Female Sportsmen – DR. MARY ZEISS STANGE

Dr. Stange is the preeminent expert on women in hunting in the U.S. She will share her perspective about how journalists can craft the traditional outdoor sports message in a way that non-hunting women can understand, and if not bring them to the sports, at least have them better comprehend why their sisters  love to hunt, fish, trap and shoot. We’ve asked Mary to also address the backlash some women are receiving from readers/viewers/followers for participating in legal hunting and fishing pursuits. This question takes on particular weight in light of the cases of some spokeswomen for the outdoor industry who have caught a lot of heat for images posted on social media of hunts that were “legal” yet nonetheless problematic posted.


using credible data in your content – MARK DAMIAN DUDA

Incorporating data into content adds credibility and provides great visuals, but only if the data used is reliable.

Don’t put your reputation on the line by citing data that is unreliable or skewed. Learn how to find trustworthy data to enhance journalistic works.



Lightroom and Digital Asset Management 101Peter Krogh

Adobe Photoshop Lightroom lets you manage and make the most effective use of your entire digital photo library. It’s a tool to help you organize, adjust, send, print and publish your photos all from the same place. This session will outline how Lightroom works and serve as an introduction to the software.

Digital Asset Management (DAM) with Lightroom does not need to be a complicated endeavor. In his new book, focused on DAM with Lightroom, Peter breaks the process of organization down into three simple parts:

  1. Storing the photos
  2. Tagging the photos and
  3. Creating projects

Using this simple structure, you can understand how to use Lightroom’s tools in ways that are both simple and powerful.

In this session, Peter will launch you into the world of digital photo organization and access.


Lightroom & Digital Asset Management 201 – Peter Krogh

Beyond the basics of Lightroom and DAM is a world of tools every photographer can use to streamline the business of managing, accessing, and selling images.

In this session, Peter will expand beyond the basics and show you how Lightroom can benefit your business beyond simply photo organization.

A Walk Through the Adobe Cloud – Benefits and Negatives of Image MakersPeter Krogh

Cloud computing is no longer a cool thing to try, it’s a mainstream business practice. The more mobile we become, the more cloud computing will become critical. Adobe fully immersed its product lineup into the cloud with Adobe Creative Cloud (ACC). Adobe markets it as “your favorite tools are now even better.”

With ACC, you always have access to the very latest Adobe desktop apps, including Adobe Photoshop CC, Illustrator CC, InDesign, and more. Simply download the latest updates when you’re ready. In the last few months, Adobe added more than 150 new features in its pro video tools alone. Plus you have seamless ways to keep settings, files, and feedback from team members or between devices in sync. At $50 a month, is the ACC where you want to be? Peter will walk you through the cloud so you can decide.


Video Editing 101Steve Finch

Desktop software capable of editing video has become almost commonplace, but the skills needed to use it effectively still require a strong base of knowledge. See what it takes to slice and dice raw footage into an end product that will keep your clients clamoring for more. Hear what editing platforms are available and get direction on which ones make the most dollars and sense for what you’re doing now, and what you plan to do in the future.


Video Editing 202 – Steve Finch

What difference can a good editor make to a production? All the difference in the world. Like a conductor standing before an orchestra, a master editor makes a special harmony emerge from what otherwise could be an overwhelming cacophony of noise. Watch one such master at work and see the difference for yourself. Learn what you can do with the tools you have at hand. Pick up some of the key tricks of the trade to take home and make your own video sing.


Realities of Selling Images in 2014 Mark Weaver

In a world of immediate deadlines, knowing how to create and deliver compelling content to outdoor photo buyers and make their jobs easier is the first step to producing results. As someone who reviews and selects photos for a living, Mark shares his 20-plus years of experience in photography and graphic design on topics including: how to market your images and preferred delivery methods; what makes a compelling photo and how he goes about finding it; and why your metadata is key.

Mark also shares the most effective ways for contacting photo editors who receive countless phone calls, emails and direct mail pieces in a given day; the do’s and dont’s of photo submissions and the most effective ways for contacting prospective clients.


Editorial Panel: We Can Work It Out, Let’s Talk Style

What’s the correct usage, tree stand or treestand, website or Web site, white-tailed deer or whitetails, e-book or Ebook? Are publication names italicized or put in quotes? Should we use the Associated Press Stylebook, Chicago Manual of Style, a company’s style guide or our own set of style rules when delivering written content? Does writing style even matter anymore?

You and this panel of editors will talk through common style and usage issues, as you begin to contribute to and update POMA’s outdoor-style manual. Come to this session with style questions in hand.




Are the days of queries gone, or do website content buyers want you to pitch ideas in this format? What is expected of a content provider today? Are words enough? How do we reach the real content buyers?

A panel of content buyers will address how to meet, approach, and pitch editorial ideas, how the landscape has changed from the days when print on paper was king, and what freelancers need to do to be successful selling editorial content.




Most POMA members have scores of articles in their archives, that may simply be sitting on a disk drive or maybe even in a drawer. They are a virtual gold mine for promoting your media business, garnering readers, driving sales, offering enhanced editorial support, and more.

Learn about a new technology that’s easy-to-use, can turn your articles into one-minute videos you can use on your website, in marketing, on social media sites, and much more. It can also be used as an income generation tool.